A Revolution in Non-Compete Law: Challenges for Start-Up’s and IP Protection

Spencer Thompson

BC Law EIC Student

April 2023

Revolution, in its original astronomical definition, signifies a single orbit of one object around another or about an axis or center. It is a return to the origin. And non-compete law is on the precipice of completing exactly that as the Federal Trade Commission considers eliminating them nationwide. [1]

First: What Are Non-Competes and What is Happening?

The non-compete, or more formally a “covenant not to compete”, is a contractual provision which restricts an employee or independent contractor from working for a specified competitor for a period of time following his termination of employment with his current employer (or contractor). Historically, at English Common Law, the Non-Compete was barred as an unlawful restraint on a worker’s right to practice his trade. [2] The courts made no secret of their disfavor of such clauses. As one court from the 15th century stated in its decision, “The obligation is void because the condition is against the Common Law, and by God, if the plaintiff were present he should rot in gaeol [jail] till he paid a fine to the King.” [3]

Over time however, the industrial pressures which accompanied the rise of modern capitalism forced the King’s courts to change their tune, and courts eventually adopted a series of equitable restrictions which looked at the reasonableness of the contract’s restrictions, in an attempt to balance the interests in worker’s freedom with the growing pressure to restrict the flow of labor in order to protect businesses’ proprietary information. [4] As capitalism and the legal system developed, this evolved into the modern rule--Courts would generally allow non-competes if they were: (1) necessary to protect a legitimate business interest, (2) reasonably limited in time and space, and (3) consonant with the public interest. [5]

What this meant in practice however changed over time. At first, non-competes could be added at almost any time during the employment relationship, commensurate with the freedom of contract rationale that dominated late 19th century American jurisprudence. A non-compete would be valid both before employment or during employment if offered in return for the opportunity to work or continue working for the company. [6] Courts and legislatures naturally became concerned with the disparity in bargaining power between workers and their employers, particularly in the latter situation. [7] As such, state legislatures began to implement increased restrictions, such as Massachusetts, [8] or banned them outright, such as California. [9]

Now however the FTC is poised to issue a sweeping rule banning non-competes nationwide based on their depressive effect on wages. [10] It would extend to both employees and independent contractors. Furthermore, it may cover more than traditional non-compete provisions, and include non-disclosure and non-disparagement clauses which have a similar effect. Indeed, they are currently taking comments on expanding the scope even further than the proposed rule. Thus, it seems then that non-competes are about to complete their revolution -- and it only took seven centuries. [11]

Second: Why Do Non-Competes Matter to Start-Ups?

Perhaps second only to our 15th century plaintiff, start-ups are in a particularly vulnerable position with respect to non-competes. This is because start-ups’ valuations are heavily dependent on the new ideas that they bring to the market, as their new (marketable) approaches to problems is where their ultimate value lies to investors. Accordingly, if trade secrets or other confidential information is leaked or co-opted by employees, this presents a serious risk to their success as it allows the idea to diffuse to the market and competitors, decreasing any investor’s likelihood of return. Indeed, uncertainty about IP rights and protections has been linked to increased investor hesitancy, both in the US and in the EU, making IP protection critical to long-term success and successful capitalization. [12]  

The importance of protecting IP then cannot be overstated. As one scholarly article writes, “a study by Harvard researcher Shikar Ghosh suggests that 75% of startups fail [and that] [v]ery often, the difference between expansion and extinction for a startup is its ability to raise additional capital.” [13] Ensuring that investors feel that the start-up’s “idea” is protected is therefore critical to ensuring capitalization, and maximizing chances its of success. Traditionally, non-competes have been a vital tool in protecting this interest. As one court wrote, non-competes “prevent [businesses’] employees and agents from learning their trade secrets, befriending their customers and then moving into competition with them.” [14] That is, non-competes operate as cost-effective confidentiality agreements. They excel at this because it is easier to determine a breach of a non-compete than a breach of a confidentiality provision as the prohibited action is both clearer and the relevant information necessary to enforce it (i.e. employment information) is more publicly available. This makes monitoring easier and enforcement less costly than confidentiality violations, thereby increasing their deterrence factor. Thus, if the proposed FTC rule is put into effect, start-ups are in a position to potentially see both their risk of confidentiality breaches increase and their potential legal costs rise, placing them in a noticeably more difficult position to succeed if they do not implement alternative plans.

Third: How Should Start-Ups Move forward?

First, concerned start-ups should consider participating in the FTC’s Notice and Comment Period, which is an administrative process that allows the public to submit their comments on proposed regulatory rules. The FTC is legally obligated to review and respond to all comments, albeit not individually. [15] To submit a comment, simply follow the instructions at this link.

Secondly, economic-modeling suggests that alternative strategies which encourage employee loyalty, such as employee stock-option plans, may have merit in reducing the risk of confidential information. [16] While these come at a cost, such costs should be weighed against the costs associated with not only investor reluctance, but also the efficiency costs which attach to overly stringent internal controls of confidential information. [17] The latter can lead to decreased productivity and innovation, both of which are critical to a start-up’s success, while the risks of the former are clear.

Finally, start-ups should consult with their legal counsel to ensure that their founders understand what trade-secret laws in their jurisdiction cover, and what they do not, to better understand the costs with potential breaches of confidentiality, and to help structure internal policies which cost-effectively promote employee retention. Coupled with “carrot” type incentives, such as the aforementioned stock-option plans, these policies may help ease investors uncertainties in a post-non-compete world. After all, if non-competes’ revolution is completed, and nobody can use them, these small changes may be the marginal difference which tips the scales in favor of one start-up over another in the eyes of investors on a playing field which may otherwise look level.     


[1]See https://www.ftc.gov/news-events/news/press-releases/2023/01/ftc-proposes-rule-ban-noncompete-clauses-which-hurt-workers-harm-competition.

[2] See generally Hess v. Gebhard & Co., 570 Pa. 148 (2002) for perhaps the greatest judicial exploration of the history of non-compete law in a modern decision.

[3] Cited by Hess, 570 Pa. at 158.

[4] See id. at 158-59; Cristin T. Kist, Blocked Airwaves: Using Legislation to Make Non-Compete Clauses Unenforceable in the Broadcast Industry and the Potential Effects of Proposed Legislation in Pennsylvania, 13 Jeffrey S. Moorad Sports L.J. 391, 395-96 (2006).

[5]Boulanger v. Dunkin' Donuts, Inc., 442 Mass. 635, 639 (2004).

[6] See Hess, 570 Pa. at 160-65.

[7]  See generally Pittsburgh Logistics Systems, Inc. v. Beemac Trucking, 2021 WL 1676399 (Pa. Apr. 29, 2021); MGL c.149, § 24L.

[8] MGL c.149, § 24L.

[9] Business and Professions Code (BPC) §16600.

[10] See https://www.ftc.gov/news-events/news/press-releases/2023/01/ftc-proposes-rule-ban-noncompete-clauses-which-hurt-workers-harm-competition.

[11] A causal analysis is beyond the scope of this piece, but pressures on companies have been increasing in the wake of the economic strain placed on workers due to the Covid-19 pandemic. Coupled with the growing boldness of executive agencies in the employment sphere over the last decade, exemplified by the SEC’s expansive use of fines to police severance agreements, this approach does not appear too unsurprising. See generally Richard Moberly, Confidentiality and Whistleblowing, 96 N.C.L. Rev. 751 (2018). Furthermore, Democratic administrations in the last decade have grown increasingly hostile to non-competes, based on their effects on wages and the restrictions they impose on workers’ mobility. See white house, non-compete agreements: analysis of the usage, potential issues, And state responses (2016).

[12] See Jan Krauss, Lore Breitenbach-Koller, David Kuttenkeuler, Intellectual Property Rights and Their Role in the Start-Up Bioeconomy – A Success Story?, 1 EFB Bioeconomy J. 1, 1 (2021).

[13] See Krauss, supra note 12, at 7.

[14] Miller Mechanical, Inc. v. Ruth, 300 So. 2d 11, 12 (Fla. 1974).

[15] See Shagifta Ahmed, Shannon Jouce, Adam Looney, How to Effectively Comment on Regulations 2 (2018).

[16]See Yifat Aran, Beyond Covenants Not to Compete: Equilibrium in High-Tech Startup Labor Markets, 70 Stan. L. Rev. 1235, 1267-72 (2018) (laying out a series of (4) scenarios gauging the likelihood of retention based on the intersection of human capital and the appreciation of company stock). Retention, under this model, will occur if human capital has appreciated, that is their skills and support systems have developed, and their stock values have appreciated as well, or to a lesser extent, if their human capital has not appreciated but their stock options have, as the employee will have an economic incentive to remain with the employer in order to realize his stock options.

Notably, retention will not occur if the start-up fails to realize its value. In such a case however, employee retention is inefficient, and thus is not beneficial to society. See id. at 1271. Ironically, stock-options may still benefit the start-up in this scenario because they may actually encourage investor’s likelihood to invest, as investment increases the likelihood of creating business relationships with employees who have relevant experience to a problem, from their work in the start-up, and may be able to realize their value more efficiently than the failing start-up, ultimately increasing the investor’s likelihood of return.   

[17] Yifat Aran, Beyond Covenants Not to Compete: Equilibrium in High-Tech Startup Labor Markets, 70 Stan. L. Rev. 1235, 1250 (2018) (“If the law refuses to enforce noncompete, employers might react by reorganizing their businesses in an inefficient manner in order to limit employees’ exposure to trade secrets—such as splitting up tasks among multiple employees or assigning sensitive tasks only to trusted family members.”); see also William M. Landes & Richard A. Posner, The Economic Structure of Intellectual Property Law 364 (2003) (cited by the foregoing).

Combating Ticketing Inequalities With Startups

By Praise Bartholomew

BC Law EIC Student

April 2023

A Media Outcry

            On February 1, 2023, screams were heard across the nation. Something extraordinary was on the horizon, threatening to leave people hungry, rent unpaid, and friendships on shaky ground. Beyoncé announced that she would be going on tour. It seemed like nothing could diminish fans’ excitement. That was, of course, before they realized that they would have to once again deal with the trauma that is Ticketmaster.

In 2010, Live Nation and Ticketmaster merged, creating Live Nation Entertainment, a one-stop shop for ticketing, marketing, and venue management. The merger resulted in an expansion that gave Live Nation Entertainment approximately 80% of the ticketing and live events market. Consumers’ concerns regarding Ticketmaster’s monopolized power were now coupled with higher service fees, bots that hinder ticket acquisition, and a dynamic pricing model that makes ticket prices exponentially more than consumers and artists think they should be.

Dynamic Pricing

Dynamic pricing occurs when the cost of a concert ticket fluctuates based on demand. This means that a ticket initially priced at $200 can be sold for $700 or more, depending on fan interest. Ticketmaster champions this model as a way to keep tickets off the secondary market and provide more profit to artists and their teams. However, experts suggest that the dynamic pricing model harms consumers and artists. Ron Knox [1], a senior researcher at the advocacy group Institute for Local Self Reliance, called on the Department of Justice to examine whether the Ticketmaster merger has resulted in a system that helps artists or bullies concertgoers and artists. As an alternative, he argues that a more competitive landscape would aid concertgoers and implores Congress and regulatory agencies to apply pressure in this market to protect consumers.

As unfair pricing continues to be a problem, what is the law doing to protect consumers?

Better Online Tickets and Sales Act

The Better Online Tickets and Sales Act “BOTS” [2] was introduced in 2016 to prohibit ticket purchasing in mass by automated technology, resulting in ticket scalping. The act made it illegal to purchase tickets acquired through automated technology and set a fine of $16,000 for any violations. The legislation has two major parts.

1. First, it outlaws security measure avoidance, a protective standard that enforces ticket limits for events with attendance capacities of over 200 people.

2. Second, it prohibits the sale of event tickets that are knowingly acquired by violating the act [3]. The FTC brought their first cases under the BOTS act in 2021 for three ticket brokers for more than $31 million in civil penalties for purchasing thousands of tickets for the purpose of overcharging consumers.

While enforcement of the act could help consumers by allowing them to purchase tickets without unfair competition and dynamic pricing spikes due to artificial intelligence, the act does not address the concerns of dynamic pricing as a whole.

Anti-Competitive Behavior

Widespread panic regarding Beyoncé tickets was not the first time that consumers questioned whether Ticketmaster treated them fairly. The Department of Justice recently opened an investigation to investigate whether Ticketmaster has a monopoly over the industry after Taylor Swift fans filed suit against the company. Most stadium-level and mid-level venues in the United States have an exclusive agreement with Ticketmaster, making interaction with Ticketmaster necessary for many events. These exclusive agreements leave consumers at the hands and whims of Ticketmaster, whether they like it or not. Senator Klobuchar., chairwoman of the Senate Judiciary Subcommittee on Competition Policy, Antitrust, and Consumer Rights and a hearing leader, stated that “[her committee is] working on bipartisan legislation.” Additional legislation has been introduced, such as the Better Oversight of Secondary Sales and Accountability in Concert Ticketing Act “BOSS Act [4],” which focuses on transparency in ticketing transactions by requiring all-in pricing, disclosure of fees in advance by primary and secondary ticket sellers, and requiring primary ticket sellers to reveal the total number of tickets for sale to the general public after industry holdbacks [5].

Additional proposed solutions sought to emulate the United Kingdom’s model, where most venues do not have an exclusive contract with Ticketmaster. The absence of an exclusive contract makes for a more competitive market with ticket price points that are advantageous to consumers. The United States government is weary of interfering with the freedom to contract and thus seeks alternative solutions. The outcry for change has placed the government under pressure to address unfair ticketing practices. Startups have a prime window of opportunity to enter the industry.

How Are Startups Combating This Issue

Startups are looking to combat Ticketmaster by challenging practices that consumers find problematic. The Ticket Fairy [6] is a startup ticketing platform that handles sales and marketing. In 2019, the company sold over 850,000 tickets on its platform and has seen substantial growth and funding due to funders' interest in introducing new ticketing platforms to the market [7]. Ticket Fairy has unique functions, including an "earn your ticket" referral program, ticket after-pay, and technology which aims to curve ticket scapeling.

Just recently, baseball legend Alex Rodriguez raised over 20 million to fund a new ticketing platform to enhance the fan experience, starting with the sports industry [8]. Startups such as Eventbrite, Stubhub, and SeatGeek have gained significant market share in recent years. While Eventbrite has catered mainly to community-based events, SeatGeek has gained traction particularly because of its mobile-focused approach and user-friendly interface [9]. With both older and developing startups sparking the interest of the masses in the act of resistance, there is a substantial growth opportunity. Regulation that promotes competition and prevents anti-competitive behavior would improve the ticketing playing field and allow startups to compete effectively. While it will not be an easy task for startups, with outcry from legal administrators and Beyoncé fans, anything is possible [10].


[1] https://www.usatoday.com/story/entertainment/music/2022/08/17/springsteen-ticketmaster-dynamic-pricing-infuriat es-music-fans/10310415002/

[2] https://www.congress.gov/bill/114th-congress/senate-bill/3183

[3] https://queue-it.com/videos/bots-act-impacts-premium-onsale-ticketing-industry-ecosystem/

[4] https://www.congress.gov/bill/116th-congress/house-bill/3248/text

[5] https://variety.com/2023/music/news/taylor-swift-ticketmaster-senate-hearing-change-anything-1235509836/

[6] https://www.ticketfairy.com

[7] https://www.forbes.com/sites/maryjuetten/2021/06/08/a-better-event-experience-ticket-fairy/?sh=409779f35307

[8] https://fortune.com/2023/03/01/a-rod-alex-rodriguez-ticketing-startup-jump-raises-30-million-ticketmaster-taylor-sw ift-fiasco/

[9] https://techcrunch.com/2022/08/31/seatgeek-raises-238-million-privately-after-ditching-going-public-via-spac/

[10] https://fortune.com/2023/02/08/biden-junk-fee-legislation-ticketmaster-airline-prices/

Starting Mine After Serving Time: Entrepreneurship for the Formerly Incarcerated

By Kosisochi P. Ifediba

BC Law EIC Student

April 2023

Having a criminal record can make finding gainful employment at a living wage can seem next to impossible. For this reason, many people looking to turn a new leaf are the most motivated to employ themselves. Researchers from Colombia Business School have found that formerly incarcerated individuals are 45% more likely to become entrepreneurs compared to similar non-formerly incarcerated individuals.[1] Although this may be the case, entrepreneurship is no easy way out. Starting a small business is a challenge for anyone, but it can be especially difficult for the formerly incarcerated.  Many of them face a range of obstacles, from difficulty finding employment to limited access to funding and support networks. Fortunately, there are several laws and initiatives in place that aim to help these individuals overcome these challenges and succeed as entrepreneurs.

Successful Laws Addressing the Issue

The first and most significant law is the Second Chance Act. This federal law was enacted in 2008 to provide support and assistance to individuals returning from prison or jail.[2] Among its provisions are programs to help these individuals find employment, housing, and education[3]. Additionally, the Second Chance Act provides funding for programs that support entrepreneurship and small business development. These programs offer training and mentorship to formerly incarcerated individuals, as well as access to funding and other resources that can help them get their businesses off the ground.

More recently, we have seen the passage of the Federal First Step Act, which was signed into law in December 2018.[4] This act includes several provisions aimed at promoting entrepreneurship for the formerly incarcerated. For example, the act directs the Small Business Administration (SBA) to develop an outreach program to inform formerly incarcerated individuals about the resources available to them for starting and growing a small business. Additionally, the act allows for the use of federal funds to support entrepreneurship training programs for the formerly incarcerated.

In addition to the First Step Act, several states have passed laws aimed at supporting entrepreneurship for the formerly incarcerated. For example, California’s Fair Chance Business Act[5], which was signed into law in October 2018, prohibits state licensing agencies from denying a business license to an individual based solely on their criminal history. This law allows individuals with criminal records to pursue entrepreneurship without fear of being denied a license.

Similarly, in 2019, New York passed the Entrepreneurial Assistance Program Act [6], which provides grants to community-based organizations that provide entrepreneurship training and technical assistance to individuals with criminal records. The program aims to help individuals develop the skills and knowledge necessary to start and run a successful business.

 Finding Financing

One area that requires attention is access to capital. Starting a business requires significant financial resources, and individuals with criminal records often face barriers when attempting to secure funding. Banks and other traditional lenders are often hesitant to provide loans to individuals with criminal records, making it difficult for them to access the capital needed to start a business.

One potential solution to this problem is the use of microfinance. Microfinance is a form of lending that provides small loans to individuals who do not have access to traditional forms of credit. These loans can be used to start a business, and are often accompanied by training and support to help ensure the success of the business.

Several organizations have already begun using microfinance to support entrepreneurship for the formerly incarcerated. For example, the Prison Entrepreneurship Program (PEP)[7], which is based in Texas, provides entrepreneurship training and microloans to individuals who have been released from prison. The program has been highly successful, with a recidivism rate of only 7%, compared to the national average of 67%.

Another organization using microfinance to support entrepreneurship for the formerly incarcerated is the Local Initiatives Support Corporation (LISC)[8]. LISC’s small business lending program provides loans to individuals who have been denied traditional financing. The program has provided loans to several individuals with criminal records, helping them start successful businesses.

While microfinance can be an effective tool for supporting entrepreneurship for the formerly incarcerated, it is not a panacea. More needs to be done to address the root causes of limited access to capital, including the stigma associated with criminal records.

Legal Restrictions on Entrepreneurship

Another area that requires attention is legal restrictions on entrepreneurship for the formerly incarcerated. Many states have laws that limit the types of businesses that individuals with criminal records can start. For example, in some states, individuals with criminal records are prohibited from starting businesses in certain industries, such as healthcare or child care.

While some restrictions may be necessary for public safety reasons, it is important to ensure that they are not overly burdensome and do not unnecessarily limit the ability of individuals with criminal records to start businesses. 

Although there are still many challenges to overcome, the laws and programs described above provide vital support and resources that can make all the difference in the success of these entrepreneurs. But more work needs to be done. The laws surrounding entrepreneurship of the formerly incarcerated don’t presently account enough for the capacity for human change. Similarly, they don’t provide enough support for individuals looking to take their lives in a different direction. By empowering formerly incarcerated individuals to become successful business owners, we can help these people rebuild their lives. In doing so, we give them a path to contribute to their communities in meaningful ways and reduce the recidivism plaguing marginalized communities and the public coffers.


[1] See https://www.forbes.com/sites/annefield/2020/11/29/more-entrepreneurship-less-recidivism-among-the-formerly-incarcerated/?sh=444e43322c6d

[2]  See generally https://nationalreentryresourcecenter.org/second-chance-act

[3] See id.

[4]See https://www.bop.gov/inmates/fsa/overview.jsp

[5] See https://calcivilrights.ca.gov/fair-chance-act/

[6] See 5 NY ADC 40.1

[7] See https://icic.org/blog/innovative-prison-entrepreneurship-program-creating-wealth-reducing-recidivism-among-formerly-incarcerated/

[8]See https://www.lisc.org/our-initiatives/small-business/our-work/grants-small-businesses/

Artificial Intelligence’s Impact on Intellectual Property & Legal Implications for Entrepreneurs

Soo Min Kang

EIC BC Law Student

October 20, 2023

What is Artificial Intelligence?

            Artificial intelligence (“AI”) has been all the buzz lately. AI is the “theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”[1] AI combines computer science and robust datasets to enable problem-solving and incorporates machine learning, natural language processing, speech processing, expert systems, robotics, and machine vision.[2] The AI market is booming and growing substantially, grossing $86.9 billion in revenue in 2022 and projected to reach a staggering $407 billion by 2027.[3]

            AI can be especially desirable for entrepreneurs and small business owners who lack resources, funds, and information. They can improve their businesses by optimizing business processes, gaining insight through data analysis, engaging with employees and customers, and assisting in creation of innovative products and services.[4] In some respects, AI is “making entrepreneurship accessible to all.”[5]

AI and Intellectual Property

Intellectual property (“IP”) is one area that AI can facilitate for entrepreneurs. AI can automate tasks like patent searching, trademark monitoring, and copyright infringement detection and improve the accuracy and efficiency of IP due diligence.[6] For instance, business owners may utilize AI to search through large volumes of data and identify potential IP risks, such as conflicting trademarks and patents.[7]

However, the rapidly developing field of AI implicates legal concerns and uncertainties, which businesses should be aware of and seek to mitigate. For one, it is unclear who owns the content that the AI generates; it may be the person who created the AI algorithm, provided the training data, or commissioned the AI.[8] Also, it is uncertain if existing laws governing trademark, patent, and copyright infringement apply to AI creations and, if they do, to what extent.[9]

            Currently, several cases at the intersection of AI and IP are being litigated for claims of infringing rights of use, ownership, and licensing.[10] In Andersen v. Stability AI et al.[11], artists filed a class action against multiple AI platforms alleging that the platforms used the artists’ original works to train the platforms’ AI without licenses. Similarly, in Getty Images v. Stability AI[12], an image licensing company sued the creators of an AI image-generation system on the basis of improper use of its photos and violation of copyright and trademark rights. Therefore, before entrepreneurs incorporate AI into their businesses, they must understand how to mitigate risks of infringing on others’ IP rights and protect their own IP assets.

AI and Copyright

            Copyright is one area of IP impacted by AI. Copyright is the “legal ownership of the content and arrangement of a literary or artistic work (including computer software) in any medium, including the right to control its reproduction.”[13] Ultimately, the analysis of copyright falls on who is the author and owner of a creative expression.

Recently, the U.S. Copyright Office issued a statement outlining practices for considering works generated using AI for copyright registration.[14] According to the guidelines, works that are generated solely by AI cannot be copyrighted because copyright law only protects human-authored works.[15] However, if a human contributes to the work’s expressive elements, copyright protection may apply even if AI assisted in creating the work.[16] In these circumstances, the Copyright Office will determine whether the works created with AI assistance can be registered using a case-by-case inquiry, depending on how the AI tool operates and how it was used to create the final work.[17]

The implication for entrepreneurs and small business owners is that they should meticulously document and differentiate the contributions of AI versus human authors in creating any existing or future copyrighted works[18]. Also, they should clearly identify ownership and confidentiality of the copyright in a written agreement, especially if they hire or work with third parties.[19] Moreover, businesses creating and using their own data sets or algorithms should consider copyrighting these assets and specifying their permitted uses in end-user and third-party agreements.   

AI and Trademark

Trademark is another area of IP affected by AI. Trademark is a legally registered name, symbol, or design that a company uses for its products or services, which cannot be used by anyone else.[20] As trademark largely considers how consumers buy products and interact with brands, the analysis of trademark relies on how likely relevant consumers may confuse the trademark with an already-existing mark.[21]

Using AI to create distinguishable marks can lead to trademark issues because AI relies on pre-existing information and, thus, may inadvertently copy trademarked material. If entrepreneurs blindly use AI to generate logos, slogans, or names, they run the risk of unintentionally infringing on trademarks of other businesses or original content of independent artists or authors. Furthermore, AI-generated content may lack uniqueness, making them too generic for trademark protection.[22]

            Thus, if business owners choose to utilize AI to generate names, taglines, and designs associated with their companies, they should do their due diligence and check that their marks are distinctive from other existing marks and meet federal and state trademark registration requirements. Also, entrepreneurs should avoid inputting confidential company data into an AI platform and check they are complying with data protection regulations to safeguard sensitive company information.[23]

Conclusion

            AI can provide enormous benefits for entrepreneurs by facilitating tedious tasks, increasing efficiency, and improving operations, especially for startups or small businesses lacking sufficient resources. However, entrepreneurs should not integrate AI into their businesses without considering the risks involved with protecting their own IP assets and not infringing on others’ IP rights.

 


[1] https://www.oxfordreference.com/display/10.1093/oi/authority.20110803095426960

[2] https://www.ibm.com/topics/artificial-intelligence; https://www.financierworldwide.com/artificial-intelligence-and-intellectual-property-considerations

[3] https://www.forbes.com/advisor/business/ai-statistics/

[4] https://hbr.org/2018/01/artificial-intelligence-for-the-real-world; https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai

[5] https://www.forbes.com/sites/forbestechcouncil/2023/08/21/how-ai-is-opening-doors-and-making-entrepreneurship-accessible-for-all/?sh=672ca70a3c06

[6] https://www.chicagobusiness.com/crains-content-studio/ai-and-ip-leveraging-opportunities-your-business#:~:text=AI%20can%20help%20automate%20tasks,efficiency%20of%20IP%20due%20diligence.

[7] https://www.chicagobusiness.com/crains-content-studio/ai-and-ip-leveraging-opportunities-your-business#:~:text=AI%20can%20help%20automate%20tasks,efficiency%20of%20IP%20due%20diligence.

[8] https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problem; https://www.chicagobusiness.com/crains-content-studio/ai-and-ip-leveraging-opportunities-your-business#:~:text=AI%20can%20help%20automate%20tasks,efficiency%20of%20IP%20due%20diligence.

[9] https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problem

[10] https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problem

[11] Andersen v. Stability AI Ltd., 3:23-cv-00201, (N.D. Cal.).

[12] Getty Images (US), Inc. v. Stability AI, Inc., 1:23-cv-00135, (D. Del.); https://www.reuters.com/legal/getty-images-lawsuit-says-stability-ai-misused-photos-train-ai-2023-02-06/

[13] https://www.oxfordreference.com/display/10.1093/oi/authority.20110803095638225

[14] https://www.federalregister.gov/documents/2023/03/16/2023-05321/copyright-registration-guidance-works-containing-material-generated-by-artificial-intelligence

[15] https://www.federalregister.gov/documents/2023/03/16/2023-05321/copyright-registration-guidance-works-containing-material-generated-by-artificial-intelligence

[16] https://www.federalregister.gov/documents/2023/03/16/2023-05321/copyright-registration-guidance-works-containing-material-generated-by-artificial-intelligence

[17] https://www.federalregister.gov/documents/2023/03/16/2023-05321/copyright-registration-guidance-works-containing-material-generated-by-artificial-intelligence

[18] https://www.kliebertlaw.com/post/how-ai-affects-copyright-and-trademark-ownership

[19] https://www.financierworldwide.com/artificial-intelligence-and-intellectual-property-considerations

[20]https://www.oxfordlearnersdictionaries.com/us/definition/english/trademark_1#:~:text=trademark-,noun,be%20used%20by%20anyone%20else

[21] https://licensinginternational.org/news/what-does-ai-mean-for-trademarks/

[22] https://www.kliebertlaw.com/post/how-ai-affects-copyright-and-trademark-ownership

[23] https://www.enterprisetimes.co.uk/2023/09/01/use-of-artificial-intelligence-in-trademark-protection/#:~:text=Businesses%20must%20ensure%20that%20they,problematic%20from%20a%20legal%20standpoint.

Thinking about Incorporating? Consider Becoming a Benefit Corporation

Jessica Schatz

EIC BC Law Student

October 20, 2023

When businesses think about incorporating, they often think about C-Corporations or S-Corporations. But what about benefit corporations? The benefit corporate form is new. The first benefit corporation statute was passed in 2010. To date, 36 states and the District of Columbia have adopted laws allowing companies to incorporate as benefit corporations.[1] Benefit corporations have increased in popularity since their inception. Some benefit corporations are even household names like Patagonia and Warby Parker. But is becoming a benefit corporation right for your business?

What is a benefit corporation? How does it differ from a traditional corporation?

Benefit corporations are mission-driven businesses that pursue social or environmental goals while operating for-profit.[2] Benefit corporations are like traditional corporations in a lot of ways. For instance, benefit corporations are taxed like C-Corps or S-Corps. [3] There are, however, several important differences between benefit corporations and traditional corporations.

One difference is corporate purpose. A benefit corporation's corporate purpose is to pursue profits while also working towards a general public benefit, which is defined as a material positive impact or a reduction of a negative impact on society or the environment.[4] This general public benefit must be included in the certificate of incorporation.[5] Traditional corporations usually only have to state in their certificate of incorporation that their purpose is to engage in lawful activity.[6] They do not have to state their corporation's desired impact on society.

Another defining feature of a benefit corporation is transparency. A benefit corporation must provide regular reports of its actions taken to achieve the general public benefit identified in its certificate of incorporation.[7] For example, Delaware's benefit corporation law requires that the report include objectives the corporation's board has established to promote the general public benefit, standards used by the board to measure the corporation's progress towards that public benefit, and the board's assessment of the corporation's success.[8] Traditional corporations are not required to issue similar reports about actions taken to achieve their corporate purpose.

Finally, benefit corporations utilize the stakeholder governance model.[9] Stakeholder governance requires that the corporate directors consider a triple-bottom line.[10] When making decisions, the directors must consider the shareholder's economic interests, the identified public benefit, and the interests of stakeholders who are materially affected by the business's conduct, such as the employees, customers, communities, and the environment.[11] The stakeholder governance model provides leeway to work towards a public benefit while operating for-profit. Traditional corporations, on the other hand, follow the shareholder governance model. Directors must prioritize shareholders' economic interests when making decisions.[12]  

Why become a benefit corporation?

            The benefit corporate form combines the mission-driven nature of nonprofits and the for-profit model of traditional corporations. Benefit corporations can pursue profits while also generating positive impact on society.[13] Incorporating as a benefit corporation signals the corporation's values to consumers and investors alike. Consumers are increasingly demanding corporations take accountability for their social and environmental impact.[14] Becoming a benefit corporation shows consumers the corporation is willing to walk the walk in its commitment to a public benefit.

            Benefit corporations can also attract outside investors. One study found that benefit corporations raised similar levels of funding in early stage-financing as traditional corporations.[15] Benefit corporations have also reached milestones that startups and early-stage corporations strive for. At least eighteen benefit corporations have gone public since 2017.[16]

Is a benefit corporation the same as being a certified B-Corp?

            They are different. Benefit corporations are legal entities governed by the state they are incorporated in. B-Corp certification, on the other hand, comes from B Lab, a non-profit organization. Benefit corporations may apply for B-Corp certification. To become B-Corp certified, B Lab requires that the company achieve benefit corporation status where available or adopt a governance structure that prioritizes a public benefit in places that incorporating as a benefit corporation is not an option.[17]

So, is becoming a benefit corporation right for your business?

            Becoming a benefit corporation might be a good option for you if you are in a benefit corporation jurisdiction and you are motivated to solve a social or environmental problem while also operating for-profit. You must ask yourself, however, whether you want to be legally accountable to your shareholders for progress made to address that public benefit.[18]


[1] Ellen Kennedy, What Are Public Benefit Corporations (BENEFIT CORPORPATIONs)?, Kiplinger (Oct. 15, 2021) https://www.kiplinger.com/investing/esg/603598/what-are-public-benefit-corporations-pbcs

[2] Andrew Delmonte, Benefit Corporation Guide, Small Business Development Center at SUNY Buffalo State, https://clinical.aals.org/wp-content/uploads/sites/3/2021/05/43401456-5.pdf

[3] Charlie Kannel & May Samali, Startups: Should you incorporate as a Public Benefit Corporation?, VentureBeat (Apr. 30, 2017) https://venturebeat.com/entrepreneur/startups-should-you-incorporate-as-a-public-benefit-corporation/

[4] See 8 Del. C. §362(b), available at https://delcode.delaware.gov/title8/c001/sc15/  

[5] Benjamin D. Stone, Can I Raise Venture Capital as a Public Benefit Corporation? MintzEDGE (Apr. 10, 2019) https://www.natlawreview.com/article/can-i-raise-venture-capital-public-benefit-corporation

[6] See, e.g., 8 Del. C. §102(a)(3), available at https://delcode.delaware.gov/title8/c001/sc01/

[7] For examples of benefit corporations' reports, see https://www.sos.state.mn.us/business-liens/business-liens-data/public-benefit-corporation-annual-reports-2021/

[8] 8 Del. C. §366, available at https://delcode.delaware.gov/title8/c001/sc15/

[9] 2022 Annual Report, B Lab Global, https://infogram.com/1te9x6k1pgzx0lbwo7490melglizo4md81

[10] Ellen Kennedy, What Are Public Benefit Corporations (BENEFIT CORPORPATIONs)?, Kiplinger (Oct. 15, 2021), https://www.kiplinger.com/investing/esg/603598/what-are-public-benefit-corporations-pbcs

[11] See 8 Del. C. §365(a), available at https://delcode.delaware.gov/title8/c001/sc15/

[12] Benjamin D. Stone, Can I Raise Venture Capital as a Public Benefit Corporation? MintzEDGE (Apr. 10, 2019), https://www.natlawreview.com/article/can-i-raise-venture-capital-public-benefit-corporation

[13] Benjamin D. Stone, Can I Raise Venture Capital as a Public Benefit Corporation? MintzEDGE (Apr. 10, 2019), https://www.natlawreview.com/article/can-i-raise-venture-capital-public-benefit-corporation

[14] Andrew Delmonte, Benefit Corporation Guide, Small Business Development Center at SUNY Buffalo State, https://clinical.aals.org/wp-content/uploads/sites/3/2021/05/43401456-5.pdf

[15] Michael B. Dorff, James Hicks, & Steven Davidoff Solomon, The Future or Fancy? An Empirical Study of Public Benefit Corporations, 11 Harv. Bus. L. Rev. 113 (2019).

[16] Suni Sreepada & Marko S. Zatylny, Insights from Experience – Acquiring Public Benefit Corporations, Ropes & Gray (Feb. 6, 2023), https://www.ropesgray.com/en/insights/alerts/2023/02/insights-from-experience-acquiring-public-benefit-corporations.

[17] About B Corp Certification, B Labs, https://www.bcorporation.net/en-us/certification/

[18] Charlie Kannel & May Samali, Startups: Should you incorporate as a Public Benefit Corporation?, VentureBeat (Apr. 30, 2017), https://venturebeat.com/entrepreneur/startups-should-you-incorporate-as-a-public-benefit-corporation/

Using ChatGPT for your start-up? Think twice.

Alfred

BC EIC Law Student

October 20, 2023

You have worked hard in building your start-up. Now it’s time to think about the legal clean-ups. With the growing popularity of ChatGPT, start-up founders are increasingly turning to this powerful chatbot for immediate legal advice. However, there are some significant risks. This blog aims to outline some of the major risks associated with startup founders using ChatGPT. Think twice before making your next critical business decision using this powerful AI tool.

 

 

Liability for Damages is Restricted: You may only receive a maximum of $100 in compensation for business losses resulting from fabricated information by ChatGPT

 

ChatGPT has mastered the confidence trick. This can be highly appealing to startup founders who are looking to make decisions in a split second.[1] At the early stage of your business, you may wonder:

 

•    Which business structure should I establish: LLC, C-Crop, S-Crop, or operate as a sole proprietor?

•    How can I protect my company’s intellectual property? Should I choose trademark or copyright protection?

•    What elements should I incorporate into my contracts with my co-founders, employees, or suppliers?

•    What are the legal requirements for raising capital? How about hiring foreign employees?

 

Those are some of the common questions asked by the founders in their early stages. While it’s true that ChatGPT provides neatly structured responses to basic legal queries, it’s important to note that this AI bot is not a legal expert and cannot resolve specific legal issues for your business. What if your business could benefit from a transition from an LLC to a C-Corp? How about getting your business idea protection from both copyright and patent law? ChatGPT does not currently have the capacity to engage in complex legal analysis yet.

 

What is more alarming is that ChatGPT frequently makes stuff up. There is a term coined for this called “AI Hallucination”.[2] For example, a New York lawyer was sanctioned for citing 5 fake ChatGPT cases in a legal brief earlier this year.[3] The federal judge found the lawyer acted in bad faith and made “acts of conscious avoidance and false and misleading statements to the court. “In fact, ChatGPT’s answer contains so many errors that the company foresees legal disputes and caps its liability for any damages to $100 in its “Term of Use”.[4]

 

 

Confidential Concern - you may just have leaked your next business idea to the public.

 

Start-ups often rely heavily on their confidential information to gain advantages in the competitive market. Start-up founders sometimes use ChatGPT to help them review an undisclosed business plan, proofread a contract, or ask certain questions regarding specific compliance issues about certain products in the development stage. However, by chatting with the AI bot, you may just have exposed important business secrets to the general public.

 

Take a glance at ChatGPT’s “Term of Use”.[5] It does not protect the confidentiality you enter in the chat box. On the contrary, ChatGPT explicitly warns against the sharing of information in the conversation.[6] Many law firms now limit lawyers’ use of ChatGPT or implement strict bans on the use of it because they are concerned about its potential for inadvertent disclosure of confidential client information. Business founders should remain vigilant in putting any confidential information in the chat box.

 

Employment Discrimination - we do not need more biases.

 

We all know that start-up founders face disparate treatment based on their gender, race, age, and educational background when they seek out investment capital for their businesses. ChatGPT, as a tool designed to mimic human behavior, unfortunately, adopts the same biased thinking.

 

Nowadays, more and more start-up founders use ChatGPT to evaluate resumes or answer questions about candidates’ experiences.[7] ChatGPT can help HR pick whoever it thinks qualifies for the position you are hiring. However, ChatGPT is only as good as the data it can pull from. There are apparent biases that exist in today’s talent acquisition in corporate America. ChatGPT will only duplicate these biases if not amplify them.

 

It is thus not surprising to see some states have already implemented restrictions on using ChatGPT for employment decisions. New York City issued its “final rule” implementing Local Law 144, which requires a bias audit when employers use an AI software like ChatGPT for employment decisions.[8]

 

Stay away from ChatGPT when making an employment decision can not only shield you from legal risks but also recruit talents who represent the rich diversity of society.

 

 

 

 

 

Affecting Due Diligence Down the Road - Apologies, but there might not be any M&A for you

 

Lastly, Incorporating ChatGPT blindly into the core product development can lead to risky outcomes for a business later down the road. For example, when companies are looking for future merger and acquisition actions, the due diligence might involve a clearance on whether you have disclosed your business secrets or confidential information on AI chatbox such as ChatGPT.[9] This might raise a big red flag for potential buyers when they are thinking about acquiring your business.

 

Revolutionary technology always comes with great risks. ChatGPT is not an exception. Businesses should not shy away from the benefits of ChatGPT. However, start-up founders should always proceed with the tool with great discernment, and when necessary, consult with legal professionals.

 

 

 


[1] https://www.theregister.com/2022/12/12/chatgpt_has_mastered_the_confidence/

[2] https://apnews.com/article/artificial-intelligence-hallucination-chatbots-chatgpt-falsehoods-ac4672c5b06e6f91050aa46ee731bcf4

[3] https://www.reuters.com/legal/new-york-lawyers-sanctioned-using-fake-chatgpt-cases-legal-brief-2023-06-22/

[4] https://openai.com/policies/terms-of-use

[5] https://openai.com/policies/terms-of-use

[6] https://help.openai.com/en/articles/6783457-what-is-chatgpt/. The FAQs state that “Please don’t share nay sensitive information in your conversations.”

[7] https://www.shrm.org/resourcesandtools/hr-topics/behavioral-competencies/global-and-cultural-effectiveness/pages/how-chatgpt-could-discriminate-against-applicants.aspx

[8] https://legistar.council.nyc.gov/LegislationDetail.aspx?ID=4344524&GUID=B051915D-A9AC-451E-81F8-6596032FA3F9&Options=ID%7CText%7C&Search=

[9] https://www.cnn.com/2023/04/06/tech/chatgpt-ai-privacy-concerns/index.html

HOW TIKTOK CAN MAKE YOUR SMALL BUSINESS A SUCCESS

Natalia Birriel Fernandez

EIC BC Law Student

October 20, 2023

Between the COVID pandemic and the rising inflation costs that have affected the country these past few years, it is harder than ever for new business owners to grow their ventures and become successful entrepreneurs. But trying times can also offer opportunities for innovative ideas, and many business owners have found ways to use social media to gain customers. One platform has quickly become a tool for marketing and increasing sales: TikTok. The newer social media app rose in popularity in 2020, boasting around 1 billion active users who spend a significant amount of time, and money, on TikTok. With lawmakers now threatening access to TikTok, it is critical for small businesses to understand how these proposals could harm them.

 

How TikTok Promotes Small Businesses:

TikTok’s audience is largely Gen-Z and Millennials, and they use it a lot, with many younger users even preferring this app as their go-to search engine over Google. Approximately 81% of TikTok users turn to the app when they want to discover products and brands, while around 50% of users are likely to buy something from the app.[1] TikTok creates the potential for businesses to tap into a large customer base by posting content related to their company, one in ten small businesses have already gone viral on TikTok and increased their visibility.[2]

 

One of the features that makes TikTok such a powerful tool for promoting businesses is the ability to use creativity to show the audience what makes a business unique. Being able to interact directly with customers by publishing content targeted to them and replying to their comments makes connecting naturally a lot easier than it has ever been. Creating videos that entertain or inform viewers while doubling as free advertisement makes for a powerful way to market a business and connect with customers. Personalizing videos based on what type of content the target audience reacts best to allows accounts to drive up engagement, which makes the videos appear in the feed of other users that may enjoy similar videos and grow the audience even more.[3] This tailoring of content is the trick of the TikTok algorithm, and what allows smaller accounts to gain a lot of viewers or go viral because user engagement increases their impact. 

 

Speaking of going viral, while it is important to stay authentic because genuine content is better received, another way to reach a broader audience on TikTok is participating in popular challenges and subcultures. There are challenges constantly going viral on TikTok that feature specific hashtags or sounds, which businesses can easily participate in, so the video appears when people search the challenge.[4] Another great tool for discovery is the subcultures, these are communities of users who share the same interests and have created their own hashtags or pages to stay connected and easily find videos. Posting videos that include a subculture’s hashtag will lead people to your content without any extra work, for example #PetTok if your business involves animals or #FoodTok for a food business. Tagging a location can also help boost specific videos by allowing people who search a place or those who are in that area to discover the video.[5]

 

The TikTok Legal Limbo:

The proposed TikTok ban earlier this year if the app was not sold to an American company understandably alarmed many users. Congress held hearings due to concerns that ByteDance, the Chinese company who owns TikTok, could rely on Chinese laws that allow the country’s government to obtain data from any organization or citizen to access their American user’s data.[6] For the approximate 5 million businesses on the app, banning TikTok entails losing access to their marketing platform and all the costumers in it. Although no outright ban resulted and there are doubts about the legality of such action, some states have begun passing bills to create local TikTok bans.[7] Montana’s governor signed a bill to stop app stores from offering the TikTok app starting in 2024. In many states, TikTok was banned from government-issued devices and some colleges have enacted app blocks in their networks. There have been various lawsuits in response that are currently pending, as the concerns of businesses grow.[8]

 

Strategies to Boost Your TikTok:

Solutions other than a complete ban have been proposed by TikTok and are more likely alternatives to avoid challenges due to First Amendment protections, logistical concerns, and other legal issues. Although TikTok’s future remains uncertain, it is still a great option for businesses to build their marketing in the platform and gain customers in the meantime.[9]

 

TikTok’s ease of use is one of the traits drawing entrepreneurs to rely on it for their marketing.[10] Data shows that TikTok users spent around 2.3 billion dollars last year purchasing products they found on the app.[11] With the addition of TikTok Shop in September, which allows user to buy products directly on the app, these numbers will likely increase even more this year.[12] Smaller businesses can take advantage of the TikTok Shop by selling  products directly on TikTok without having to design a separate website.

 

TikTok For Business is another way to maximize reach, this free setting allows you to create a business profile with access to advanced analytics features. These tools can help with scheduling posts at times the audience engages with videos the most and to evaluate the performance of posted videos.[13] The free ways to advertise businesses on TikTok can be expanded even more with affordable paid advertisements. There are several types of adds available, like Top View Ads and In-Feed full screen Ads, that can amplify a company’s exposure.[14]

 

Conclusion:

As TikTok continues pushing boundaries and finds ways to thrive in America, it is imperative that savvy entrepreneurs take advantage of this platform. One thing that every business, from new startups to TikTok itself, must do to succeed in today’s competitive market is learn to become adaptable.

 


[1] https://www.usatoday.com/story/money/2022/09/18/why-your-small-business-needs-tiktok/10383223002/

[2] https://www.capterra.com/resources/tiktok-marketing/

[3] https://sproutsocial.com/insights/small-business-tiktok/

[4] https://www.uschamber.com/co/grow/marketing/tiktok-tips-for-small-businesses

[5] https://www.usatoday.com/story/money/2022/09/18/why-your-small-business-needs-tiktok/10383223002/

[6] https://ny1.com/nyc/all-boroughs/politics/2023/07/17/will-congress-still-ban-tiktok-four-months-after-hearing-

[7] https://www.nytimes.com/article/tiktok-ban.html

[8] https://www.cnbc.com/2023/06/09/tiktok-ban-potential-impact-on-small-businesses-entrepreneurs.html

[9] https://www.nytimes.com/2023/05/22/technology/tiktok-montana-ban-lawsuit.html

[10] https://newsroom.tiktok.com/en-us/new-study-shows-small-businesses-are-finding-their-home-on-tiktok

[11] https://www.score.org/resource/blog-post/emerging-impact-tiktok-small-businesses

[12] https://newsroom.tiktok.com/en-us/introducing-tiktok-shop

[13] https://www.shopify.com/blog/tiktok-for-business

[14] https://www.businessnewsdaily.com/12020-tiktok-business-features.html